Which retail innovation first used geodemographic data to create 'neighborhood lifestyle segments' for targeted marketing in the 1970s?

Geographic considerations are fundamental to retail success, influencing everything from store location to market segmentation. Modern retailers use sophisticated geospatial analytics to make strategic decisions about expansion, product assortment, and targeted marketing. Test your knowledge about how geography shapes retail market segmentation and store placement strategies in this challenging trivia question!

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• PRIZM (Potential Rating Index for Zip Markets)
• GIS (Geographic Information Systems) Store Mapping
• Reilly's Law of Retail Gravitation
• Huff Gravity Model

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