Which astronomy product marketing campaign was the first to successfully use augmented reality to let customers visualize constellations through their smartphones before purchasing a telescope?

The astronomy retail sector has seen remarkable marketing campaigns that have shaped public interest in stargazing and space exploration. From telescope manufacturers to astronomy software developers, companies have employed various strategies to capture market share in this specialized field. This trivia question tests your knowledge about a groundbreaking marketing campaign that significantly impacted amateur astronomy adoption rates.

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Celestron's 'Sky in Your Hands' campaign (2016)
Meade's 'Beyond the Eye' initiative (2018)
Orion's 'StarSeeker' promotion (2017)
Skywatcher's 'Cosmic Connect' program (2015)