Which transportation company launched the world's first 'Trackside Virtual Supermarket' where commuters can scan QR codes to purchase groceries while waiting for their train?

Modern transportation hubs are becoming retail innovation powerhouses, transforming how travelers shop while in transit. From smart vending solutions to immersive brand experiences, transportation retail is evolving rapidly. Test your knowledge about cutting-edge retail innovation in airports, train stations, and other transit centers that are reshaping the passenger experience and creating new revenue streams for transportation providers.

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• Tesco (in South Korea)
• Deutsche Bahn (in Germany)
• SNCF (in France)
• JR East (in Japan)

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