Which 1999 horror film pioneered viral marketing in entertainment with a fake documentary and 'missing persons' website that many viewers believed was real?

In the ever-changing landscape of pop culture marketing, viral campaigns have transformed how entertainment products reach consumers. From mysterious teaser campaigns to elaborate social media stunts, the way studios and artists promote their work has evolved dramatically. Test your knowledge about one of the most successful viral marketing campaigns that changed the entertainment industry forever!

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• The Blair Witch Project
• The Sixth Sense
• The Ring
• Scream 3

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