Which celebrity's retail brand is credited with pioneering the direct-to-consumer beauty model that revolutionized the industry by eliminating traditional retail markups and focusing on digital-first marketing?

The intersection of celebrity influence and retail strategy has created some of the most innovative business success stories in recent years. Beyond mere endorsements, some famous individuals have fundamentally changed retail approaches with their vision and business acumen. Test your knowledge about which celebrity entrepreneur truly disrupted traditional retail models with their groundbreaking business approach.

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Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop
Kim Kardashian with SKIMS