Which transportation company was the first to introduce a dynamic pricing model in their loyalty program that adjusted points/miles values based on real-time demand?

In the competitive transportation industry, customer loyalty programs have become essential tools for retention and growth. From airlines to rideshare companies, these programs have evolved dramatically over the years. This trivia question explores a groundbreaking loyalty innovation that changed how transportation companies approach customer retention. Test your knowledge of transportation industry customer loyalty strategies!

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Delta Airlines with SkyMiles Flex in 2014
Uber with Uber Rewards Dynamic Pricing in 2018
Lyft with Lyft Pink Variable Points in 2019
American Airlines with AAdvantage RealTime in 2016