Which product launch in 2013 featured an interactive 3D projection mapping campaign that broke records with over 10 million YouTube views in 24 hours and included surprise pop-up concerts in five major cities?

Test your knowledge of the most iconic pop culture product launches that broke the internet and made history! In the age of viral marketing and global product drops, certain launches have transcended mere commerce to become cultural phenomena. From midnight release parties to crashed websites and around-the-block lines, these product unveilings created unprecedented hype and changed how companies introduce products to the world.

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