Which innovative digital marketing strategy did Radiohead use in 2007 that disrupted traditional music retail models?

The music industry has undergone massive digital transformation over the past two decades, revolutionizing how consumers discover, purchase, and listen to music. From physical album sales to streaming services, this shift has created entirely new business models and revenue streams. Test your knowledge about how digital marketing strategies have shaped the modern music landscape!

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They released their album 'In Rainbows' as a pay-what-you-want digital download, letting fans decide the price
They launched the first artist-owned streaming platform called Radiohead Connect
They created an augmented reality app where fans could unlock songs by visiting specific locations
They bundled their album exclusively with a specific brand of headphones for premium pricing