Which retail strategy did 23andMe use that revolutionized the genomics consumer market and led to its early dominance?

The genomics industry has transformed from academic research to a consumer-focused retail market. Companies now offer direct-to-consumer genetic testing, creating a fascinating intersection of cutting-edge science and retail strategy. This poll tests your knowledge about how genomics products are marketed, sold, and distributed to consumers in this rapidly evolving scientific retail space.

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They were the first to offer genetic testing without requiring a doctor's prescription
They were the first to partner with major pharmacy chains for in-store testing
They pioneered the subscription model for continuous genetic updates
They were the first to combine genetic testing with personalized vitamin subscriptions