Which celebrity collaboration holds the record for crashing an e-commerce platform within minutes of launch, causing over 200 million site visitors and selling out a full product line in under 60 seconds?

In today's celebrity-driven market, brand collaborations with pop culture icons can make or break product launches. These partnerships blend entertainment with commerce, creating powerful marketing moments that transcend traditional advertising. How well do you know the high-profile collaborations that shook the retail world? Test your knowledge of the strategy behind these headline-grabbing partnerships and their impact on consumer behavior.

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Rihanna's Fenty Beauty launch on Sephora
Travis Scott's McDonald's meal collaboration
BTS's Limited Edition Samsung Galaxy S20+ smartphone
Beyoncé's Ivy Park x Adidas collection