Which social media platform first pioneered the 'Creator Marketplace' that formally connected brands with influencers for product promotions, fundamentally changing influencer marketing?

The landscape of retail has been dramatically transformed by pop culture phenomena in recent years. From celebrities launching billion-dollar beauty empires to social media platforms becoming shopping destinations, the intersection of pop culture and retail continues to evolve. This trivia question explores how a specific platform revolutionized the way consumers discover and purchase products through content creators.

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