Which product design innovation helped Uber differentiate itself from traditional taxi services when it first launched?

Test your knowledge about game-changing product design innovations in the transportation industry! Great product design can revolutionize how we move people and goods, creating competitive advantages and transforming customer experiences. From vehicles to payment systems to service models, transportation companies constantly innovate their product design to stay ahead. Do you know which design innovation changed the trajectory of a major transportation company?

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The ability to see your driver's location and ETA in real-time on a map
The introduction of surge pricing during high-demand periods
The option to split fares between multiple passengers
The five-star driver rating system