Which pharmaceutical company first pioneered direct-to-consumer (DTC) advertising for prescription medications in the United States after the FDA relaxed broadcast advertising regulations in 1997?

In the competitive pharmaceutical and medical device industries, product marketing strategies have evolved significantly over the decades. Marketing approaches in medicine must balance commercial interests with ethical considerations, regulatory compliance, and patient welfare. This poll tests your knowledge about a groundbreaking marketing shift that transformed how medical products reach their target audiences.

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Eli Lilly with Prozac (fluoxetine)
Pfizer with Viagra (sildenafil)
Schering-Plough with Claritin (loratadine)
Merck with Vioxx (rofecoxib)