Which celebrity pioneered the concept of 'product drops' in retail marketing with their surprise YEEZY sneaker releases that created unprecedented demand through artificial scarcity?

While many celebrities endorse products, some have gone beyond to create revolutionary retail marketing campaigns that changed how brands connect with consumers. These famous personalities didn't just lend their faces - they fundamentally transformed marketing strategies, creating campaigns that marketing professionals still study today. Test your knowledge about these celebrity-driven retail marketing campaigns that made history!

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Kanye West (Ye)
Rihanna with Fenty
Beyoncé with Ivy Park
Travis Scott with Nike