Which book series' merchandise sales have exceeded $7 billion worldwide, outpacing even the revenue generated by the books themselves?

The publishing world isn't just about books anymore! Literary merchandise has become a billion-dollar industry with fans eager to own physical connections to their favorite stories. From themed subscription boxes to branded merchandise, the business of book-adjacent products has transformed how publishers market literature and engage with readers. Test your knowledge about this fascinating intersection of literature and retail marketing.

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