Which transportation company first implemented an AR 'virtual fitting room' that allows passengers to try on items from duty-free shops while in transit?

The transportation industry is rapidly evolving with technology integration, particularly augmented reality. Test your knowledge about how AR is transforming retail experiences in transit hubs, vehicles, and travel planning. From interactive airport navigation to AR-enhanced in-flight shopping catalogs, discover how transportation companies are revolutionizing the passenger experience through innovative AR retail solutions.

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• Emirates Airlines (2019)
• Eurostar Trains (2020)
• Japan Railways Group (2018)
• Royal Caribbean Cruises (2021)

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