Which sports retailer's loyalty program was the first to offer personalized workout recommendations based on customers' purchase history and activity tracking data?

Sports retail is a fiercely competitive industry where brand loyalty can make or break a company's success. Major athletic brands have developed sophisticated loyalty programs to retain customers and increase lifetime value. These programs often combine points systems, exclusive access to limited edition merchandise, early product releases, and personalized training resources. Test your knowledge about how these brands keep their fans coming back!

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Nike's NikePlus (now Nike Membership)
Adidas' Creators Club
Under Armour's UA Rewards
Dick's Sporting Goods' ScoreCard