Which e-commerce innovation did Lin-Manuel Miranda's 'Hamilton' famously implement to combat ticket scalping for its Broadway run?

The performing arts industry combines creative expression with business acumen. Behind every stunning production lies intricate product development, marketing strategies, and innovative retail solutions. This poll explores how e-commerce has transformed ticket sales and audience engagement in the performing arts sector. Test your knowledge about the digital revolution that has changed how theaters connect with audiences and sell their artistic 'products'!

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The #Ham4Ham digital lottery system that offered affordable tickets through an online platform
The Hamilton Virtual Reality Experience that allowed remote viewers to purchase streaming access
The Broadway Direct model that eliminated all third-party ticket vendors
The Hamilton Blockchain Ticketing that used NFTs for ticket authentication