Which major film studio launched the first dedicated VR Innovation Lab specifically for enhancing movie marketing and audience engagement?

Virtual reality is transforming how films and TV shows are produced, marketed, and experienced. Major studios have invested millions in VR technology to create immersive experiences that extend their storytelling beyond traditional screens. From virtual set design to promotional VR experiences that let fans step into their favorite worlds, the film industry is at the forefront of this technological revolution. Test your knowledge about how Hollywood is leveraging virtual reality to reshape entertainment!

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• Warner Bros. with their 'DC Universe: Virtual Backlot' in 2016
• 20th Century Fox with their 'Fox Innovation Lab' in 2015
• Disney with their 'Imagineering VR Studio' in 2017
• Universal Pictures with their 'Universal Virtual Experience' in 2014

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