Which iconic architectural project was the first to use an immersive, 360° virtual reality experience as the centerpiece of its marketing campaign?

In the evolving intersection of architecture and digital marketing, firms have increasingly turned to innovative visual merchandising and social media campaigns to showcase their designs. This trivia question explores a pioneering moment in architectural marketing history that changed how architectural achievements are presented to the public and potential clients. Test your knowledge about how the architecture industry has embraced modern marketing techniques!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The Burj Khalifa (Dubai)
The Guggenheim Museum Bilbao
The Oculus at World Trade Center (New York)
The Shard (London)