Which major film studio launched its own innovation lab in 2013 specifically focused on developing new digital distribution models that eventually led to their direct-to-consumer streaming platform?

Major film studios constantly innovate behind the scenes with new technologies and business strategies that shape how movies are made and distributed. This question explores a significant retail innovation from one of Hollywood's biggest players that changed how we consume film and television content. Test your knowledge of the business developments that have transformed entertainment!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Disney with their StudioLab, which helped develop the technology behind Disney+
Warner Bros. with their Media Lab, which created the foundation for HBO Max
Universal with their Digital Innovation Studio, which pioneered early VOD releases
Paramount with their Future Content Initiative, which developed their streaming infrastructure