Which wildlife mascot was created in 1961 and has since helped raise over $700 million for forest fire prevention campaigns?

Animal mascots have been powerful symbols for conservation organizations and wildlife-focused brands for decades. These iconic characters help create emotional connections with audiences while raising awareness about wildlife protection. Test your knowledge about some of the most influential wildlife brand mascots and their impact on conservation messaging and brand recognition. Do you know which organizations pioneered these memorable characters and their evolution over time?

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Smokey Bear (U.S. Forest Service)
Woodsy Owl (Environmental Protection Agency)
The WWF Panda (World Wildlife Fund)
The Geico Gecko (Geico Insurance)