Which product placement is credited with increasing its featured product's sales by 65% and establishing the modern template for strategic product integration in blockbuster films?

Product placement in films has evolved from subtle background elements to major plot devices. One particular product placement in the 1980s revolutionized the practice and demonstrated the massive commercial impact that strategic product integration could have on sales. This groundbreaking marketing technique established a blueprint that film studios and brands continue to follow today. Test your knowledge about this iconic moment in film marketing history!

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Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
Ray-Ban sunglasses in 'Risky Business' (1983)
Pepsi in 'Back to the Future' (1985)
BMW Z3 in 'GoldenEye' (1995)