Which astronomy retailer pioneered the first customer loyalty program that rewarded customers with 'dark sky site' access based on their telescope purchases?

The astronomy retail sector has evolved dramatically over the decades, with specialized telescope vendors establishing unique customer loyalty programs and inventory management systems to meet the needs of amateur and professional astronomers alike. From historic observatories' gift shops to modern e-commerce giants, these companies have shaped how we access the universe from our backyards. Test your knowledge about the business side of astronomy!

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Celestron with their 'StarPoints' program (1978)
Meade Instruments with their 'SkyRewards' program (1985)
Orion Telescopes with their 'AstroClub' membership (1991)
Sky-Watcher with their 'GalacticAccess' program (1997)