Which customer acquisition strategy did Epic Games use to rapidly grow its user base when launching the Epic Games Store to compete with Steam?

The gaming industry has seen dramatic shifts in digital retail platforms over the past decade. When Epic Games launched its store in 2018, it employed a controversial but effective strategy to challenge Steam's dominance in the PC gaming marketplace. This trivia question explores how Epic Games disrupted traditional gaming retail and consumer behavior through its unique approach to building market share.

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