Which ancient civilization first implemented a systematic 'brand loyalty' program where merchants provided clay tokens to repeat customers that could be exchanged for discounts on future purchases?

The ancient world had sophisticated retail systems and brand recognition long before modern commerce emerged. From Phoenician trading practices to Roman market innovations, ancient civilizations developed complex commercial networks and retail concepts that would influence trade for millennia. This poll tests your knowledge about how ancient merchants differentiated their products and built customer loyalty in marketplaces across the ancient world.

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Mesopotamian (Babylonian) merchants in the 18th century BCE
Egyptian traders during the New Kingdom period (16th-11th century BCE)
Phoenician merchants in their Mediterranean trading posts (9th century BCE)
Roman retail shops in the early Imperial period (1st century CE)