Which religious organization pioneered the first widely-adopted digital loyalty program that awarded points for both attendance and charitable giving?

Faith-based organizations are increasingly adopting modern retail strategies to engage their communities. One emerging trend is religious loyalty programs that reward regular participation, charitable giving, and community service. These programs blend spiritual practice with contemporary engagement techniques. Test your knowledge about this intersection of faith and modern retail strategies!

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The Church of Jesus Christ of Latter-day Saints with their 'Covenant Path Rewards' program in 2015
Life.Church with their 'GiveBack Rewards' program in 2017
The Vatican's 'Faithful Steward' program launched in 2019
Hillsong Church's 'Worship+ Rewards' launched globally in 2016