Which outdoor clothing company launched the controversial "Don't Buy This Jacket" Black Friday campaign to promote sustainable consumption and repair culture?

Test your knowledge about innovative marketing campaigns and brand initiatives in the natural products industry! Companies focused on sustainability, conservation, and eco-friendly products often create some of the most impactful marketing campaigns. This poll explores a groundbreaking initiative that significantly influenced consumer behavior toward environmental consciousness while boosting brand loyalty. Can you identify the correct campaign from these natural world marketing legends?

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Patagonia
The North Face
REI (with their #OptOutside campaign)
Columbia Sportswear