Which classic novel initially sold fewer than 3,000 copies but became a bestseller after its publisher launched an unprecedented marketing campaign featuring celebrity endorsements and a controversial "Too profound to be popular" tagline?

Throughout history, certain marketing campaigns have dramatically transformed the fate of literary works, turning overlooked manuscripts into bestsellers and cultural phenomena. This trivia question explores one of the most remarkable marketing turnarounds in publishing history, where innovative promotional strategies completely reversed a book's commercial trajectory.

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• F. Scott Fitzgerald's 'The Great Gatsby'
• Herman Melville's 'Moby-Dick'
• Jane Austen's 'Pride and Prejudice'
• Joseph Heller's 'Catch-22'

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