Which retail technology innovation first allowed Broadway theaters to implement dynamic pricing for shows, significantly increasing revenue for hit productions?

The performing arts industry has embraced innovative retail technologies to enhance audience experiences and boost ticket sales. From virtual theater tours to interactive playbills, technology has transformed how audiences engage with performing arts. This trivia question explores a significant technological advancement that changed how theatrical productions connect with their audiences.

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• TKTS digital lottery system
• Revenue management software with algorithm-based pricing
• RFID-enabled interactive programs
• Virtual reality seat preview technology

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