Which major retailer conducted a groundbreaking study in 1995 that found the color red increased customer purchase urgency by 23%, leading to widespread adoption of red in sales signage?

Brand colors are more than just aesthetic choices - they're powerful psychological tools that can influence customer behavior and purchase decisions. Some of the world's most successful companies have invested millions in researching the perfect color combinations for their brand identity. This trivia explores a fascinating discovery in the field of retail color psychology that changed how many brands approach their visual identity.

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Target
Walmart
JCPenney
Macy's