Which film franchise pioneered the concept of 'shop-in-shop' visual merchandising in department stores, creating dedicated mini-stores within retailers like Macy's for its merchandise?

Visual merchandising plays a crucial role in the film industry, creating memorable promotional displays and experiences that drive audience engagement. From elaborate theater lobby displays to immersive retail experiences for blockbuster franchises, movie merchandising is both an art and science. Test your knowledge about how major studios have used visual merchandising strategies to promote their biggest hits!

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Star Wars
Harry Potter
Marvel Cinematic Universe
Jurassic Park