Which celebrity pioneered the concept of 'pull-tab' packaging for their cosmetics line, creating a patented design that eliminated the need for boxes and reduced packaging waste by 70%?

Celebrity endorsements have transformed product marketing in fascinating ways. Beyond simple advertising, many famous personalities have actively participated in product design, packaging innovations, and retail strategies. This trivia question explores a groundbreaking example of how a celebrity reshaped product packaging in their partnership with a major brand.

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Rihanna with Fenty Beauty
Emma Watson with The Body Shop
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories