Which celebrity pioneered the 'direct-to-consumer' retail strategy for their beauty brand in 2017, selling $100 million in product within the first 40 days without traditional retail distribution?

The world of celebrity product launches is filled with surprising success stories and notable failures. While some stars leverage their fame into billion-dollar empires, others watch their ventures quickly fade into obscurity. This trivia challenges you to recall which famous figure pioneered a particular retail strategy that revolutionized celebrity merchandising and created a new blueprint for product development in the entertainment industry.

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