Which Broadway musical became the first to surpass $1 billion in global revenue, partly due to its innovative premium pricing strategy that introduced $480+ tickets during peak demand periods?

The performing arts industry isn't just about artistic excellence—it's also big business with impressive brand values and marketing strategies. Broadway productions, in particular, have transformed from simple theatrical experiences into global entertainment brands worth millions or even billions. This trivia question explores one of the most financially successful phenomena in performing arts history and the pricing strategy that helped make it a record-breaker.

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The Lion King
Hamilton
Wicked
The Phantom of the Opera