Which architectural firm pioneered the concept of 'starchitecture' as a branding strategy in the 1990s, deliberately cultivating celebrity status for its principal to secure high-profile commissions?

How well do you know the evolution of architectural firm branding? The most successful architecture firms have mastered the art of brand recognition, creating distinctive visual identities that communicate their design philosophy. This poll tests your knowledge of how architectural practices have positioned themselves in the competitive design marketplace and created lasting brand impressions through signature styles, visual identities, and marketing approaches.

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Gehry Partners, LLP
Foster + Partners
Zaha Hadid Architects
Skidmore, Owings & Merrill (SOM)