Which film pioneered viral marketing in Hollywood with its groundbreaking 'Is it real?' campaign that included fake websites, missing person reports, and mockumentary elements?

Test your knowledge about one of the most innovative film marketing campaigns that changed how movies are promoted. This campaign revolutionized transmedia storytelling and audience engagement, creating a new benchmark for how studios could build anticipation for their releases. The approach was so successful that it has been studied in marketing classes and imitated countless times since its debut.

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• The Blair Witch Project (1999)
• Paranormal Activity (2007)
• Cloverfield (2008)
• The Ring (2002)

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