Which mythological concept has been studied by retail psychologists as a genuine phenomenon affecting consumer purchasing decisions?

Throughout history, mythology and folklore have influenced product branding and marketing strategies. From Nike's winged goddess of victory to Starbucks' siren, companies leverage mythological symbols to create powerful brand identities. This trivia question explores how one ancient mythological concept has been scientifically studied for its effectiveness in modern consumer behavior research.

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The Midas Touch Effect (consumers value items more after physically touching them)
The Pandora Response (curiosity-based marketing causing consumers to purchase to satisfy curiosity)
The Siren Strategy (using multisensory cues to unconsciously draw consumers into stores)
The Phoenix Principle (brands successfully relaunching after complete market failures)