Which geographic data analysis technique has most significantly improved retail site selection in the past decade?

The intersection of geography and retail strategy has transformed how businesses understand customer behavior and market opportunities. Geographic Information Systems (GIS) and location intelligence have become crucial tools for retailers making decisions about everything from store placement to targeted marketing. This poll tests your knowledge about how geography and spatial data are revolutionizing retail operations in the digital age.

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Mobile device movement tracking that creates dynamic heat maps of customer traffic patterns
Traditional demographic reports based on census data
Store visitation surveys conducted by market research firms
Social media location check-ins aggregated monthly