Which linguistic technique was famously used in Apple's 'Think Different' campaign to create a distinctive brand identity that challenged grammatical norms?

In the world of retail branding, language choices can make or break a product's success. Linguistic techniques are carefully deployed to create memorable brand identities, evoke specific emotions, and influence consumer behavior. This poll tests your knowledge of how language and linguistics intersect with retail branding strategies that have shaped successful product identities in the market.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically standard)
Phonological minimalism (using words with fewer syllables to create memorability)
Semantic opposition (pairing contradictory concepts to create cognitive tension)
Neologism creation (inventing an entirely new word that entered the lexicon)