Which innovative product launch strategy did NASA use to dramatically increase public engagement for the James Webb Space Telescope before its December 2021 launch?

NASA's James Webb Space Telescope represented one of the most significant product launches in astronomy history. Beyond its scientific importance, it was also a masterclass in product marketing and public engagement. This poll tests your knowledge about the commercial and marketing aspects of this groundbreaking space observatory launch, challenging you to recall details about how NASA transformed a scientific instrument into a household name and global phenomenon.

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A gamified web application that allowed users to track their personal objects being launched alongside the telescope
An interactive web feature that let people submit their names to be included on a microchip aboard the telescope
A limited edition cryptocurrency (WebbCoin) that increased in value as the telescope reached deployment milestones
A subscription box service delivering monthly telescope components for consumers to build their own miniature JWST model