Which traditional seasonal marketing practice significantly boosted a major global brand's sales in Japan by aligning with cultural gift-giving customs?

Traditional cultural festivals drive significant retail activity worldwide, with brands creating specialized marketing campaigns to connect with consumers during these important cultural moments. Test your knowledge about how brands adapt their strategies to align with cultural traditions and consumer behavior during these celebratory periods.

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KitKat's special edition seasonal flavors tied to regional festivals and the cultural tradition of 'Kitto Katsu' (surely win) for exam success
Apple's custom red iPhone cases released exclusively during Chinese New Year celebrations
Nike's limited edition cherry blossom-themed footwear sold only during Hanami season
Starbucks' exclusive Diwali-themed gold-flecked frappuccino available only in premium locations