Which advertising campaign from the 1950s revolutionized product marketing by focusing on a product's unique qualities rather than making exaggerated claims, establishing the concept of the 'Unique Selling Proposition (USP)'?

The evolution of advertising techniques has been shaped by technological innovations and changing consumer behaviors throughout history. Some advertising campaigns were so revolutionary that they permanently changed how products are marketed and sold. This poll tests your knowledge about a pivotal moment in advertising history that transformed an entire industry and set standards we still see today.

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M&M's 'Melts in your mouth, not in your hands' campaign by Ted Bates & Company
Rosser Reeves' Anacin campaign highlighting the product's 'fast, fast, fast relief'
DeBeers' 'A Diamond is Forever' campaign created by N.W. Ayer & Son
Marlboro's 'Marlboro Man' campaign developed by Leo Burnett