Which company introduced the first modern customer loyalty program in 1981 that became the model for many future retail loyalty initiatives?

Customer loyalty programs have become a cornerstone of modern retail strategy, but they have a fascinating history dating back decades. These programs revolutionized how companies built relationships with their customers and gathered valuable consumer data long before the digital age. Test your knowledge about the origins of retail loyalty programs and how they transformed customer engagement throughout history.

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American Airlines (AAdvantage)
Sperry & Hutchinson (S&H Green Stamps)
Betty Crocker (Box Tops)
Sears, Roebuck and Co. (Sears Club)