Which retail giant first launched the 'IKEA Place' AR app that allows customers to visualize how furniture would look in their homes before purchasing?

In the competitive world of retail, companies are constantly seeking innovative ways to enhance customer experience. Augmented reality (AR) has emerged as a game-changing technology that bridges the gap between online shopping and physical stores. One pioneering application has dramatically transformed how customers visualize products in their own spaces before purchase. Test your knowledge about this retail AR innovation that changed furniture shopping forever!

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