Which government entity pioneered the first comprehensive cross-platform digital marketing strategy that became a global model for public sector communication?

Test your knowledge about groundbreaking digital marketing initiatives in government! The public sector has undergone massive digital transformation in recent years, with some agencies leading the way in innovative citizen engagement strategies. This poll challenges you to identify which government entity first implemented a comprehensive cross-platform digital marketing strategy that became a model for public sector communication worldwide.

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The UK Government Digital Service (GDS) with GOV.UK in 2012
The US Digital Service (USDS) with Healthcare.gov relaunch in 2014
Estonia's e-Estonia initiative launched in 2008
Singapore's Smart Nation program launched in 2014