Which retail mapping innovation, introduced in the 1990s, first allowed companies to visualize customer demographics by geographic location and is now standard in retail analytics?

Geographic information systems (GIS) have revolutionized how retail businesses understand consumer behavior and make location-based decisions. This poll explores a pivotal innovation in retail geography that transformed how companies analyze customer data and plan store expansions. Test your knowledge about this technological breakthrough that changed the retail landscape forever!

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ESRI's Business Analyst spatial mapping software
Google Earth retail overlay system
IBM's StoreScan location intelligence platform
Microsoft MapPoint consumer tracking system