Which Broadway production was the first to use a comprehensive digital marketing strategy including virtual reality experiences, interactive social media campaigns, and an AI-powered ticket recommendation system?

The performing arts world has embraced digital marketing in innovative ways to reach audiences and sell tickets. Major theater companies and productions have pioneered different approaches to engage with theater-goers online and drive attendance. This trivia question explores how a legendary Broadway production revolutionized digital marketing in the performing arts industry.

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Hamilton (2015)
The Lion King (1997)
Wicked (2003)
The Phantom of the Opera (1988)