Which retail digital transformation initiative holds the Guinness World Record for the largest augmented reality retail experience?

Test your knowledge about remarkable retail achievements that have made it into the Guinness World Records! From groundbreaking product launches to extraordinary retail experiences, this question focuses on how retailers have pushed boundaries to create history-making moments in the world of commerce. Do you know which retail innovation strategy led to a world record that changed industry standards?

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IKEA's Place App, which allowed 11.3 million users to visualize furniture in their homes simultaneously during its 2019 global launch event
Alibaba's Single's Day 2018 AR shopping festival, featuring over 400,000 products viewable in augmented reality across 224 countries
Amazon's 2020 AR packaging initiative that transformed 50 million delivery boxes into interactive experiences using their mobile app
Walmart's 2021 virtual try-on technology that processed 6.7 million clothing items tried virtually in a 24-hour period