Which luxury retail brand established the 'Fondazione' specifically to preserve traditional Italian craftsmanship and cultural heritage?

Traditional craftsmanship and cultural heritage have become powerful selling points for many retail brands. Companies that highlight authentic cultural traditions often create stronger emotional connections with consumers and command premium prices. This trivia question explores how one famous retailer has successfully built its brand identity around preserving and celebrating a specific cultural tradition.

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Prada (Fondazione Prada)
Gucci (Fondazione Gucci)
Versace (Fondazione Versace)
Armani (Fondazione Armani)